About

Thanks for getting this far, a bit about me?

I have over 8 years of experience and currently work at Tribal in London. Before that, I spent time at Wunderman Thompson (VML) and Tangerine. I hold a BA (Hons) in Sustainable Product Design from Falmouth University in England.

My work spans a range of sectors, but I specialise in helping businesses understand and improve their customer experience through a blend of Service Design and UX. I consider myself a hybrid, with expertise across both digital and physical design.

I’ve led numerous deep dives into customer journeys, using a mix of qualitative and quantitative research methods to uncover insights and shape future experiences.

Over the years, I’ve worked with and presented to global brands, boards, and CEOs, across projects of all scales — from large, complex programmes to smaller, focused initiatives.

If you’d like to know more, or just fancy a chat, feel free to get in touch.